With the future of TikTok hanging in the balance, its most-followed creators, Charli D’Amelio, Dixie D’Amelio, and Addison Rae, are now trying to earn money and create content outside of the video-sharing app.
The D’Amelio sisters just announced their partnership with Morphe, for the launch of Gen Z sub-brand: Morphe 2. It is quite usual for influencers to launch collaborations with Morphe. After all, James Charles, Maddie Ziegler, and Jaclyn Hill have done it prior to the sisters. In fact, when you’re an influencer in a social media platform, it’s a good idea to partner with big brands and makes something out of fame. And for the sisters, they will serve as the new brand ambassadors of the sub-brand. Its official launch will be on July 30.
TikTok’s second most followed creator, Addison Rae, is also taking a new road by co-hosting a Spotify exclusive podcast together with her mom called, “Mama Knows Best.” This Parcast-produced podcast will serve as a more intimate look at the celebrity’s personal life as the mother and daughter tandem will talk about relationships, family, and friends. “Mama Knows Best” is expected to premiere on July 20 and fans can catch new episodes every Monday.
What’s Going to Happen to TikTok?
None of the three actually decided to quit, they’re just taking other opportunities for the time being. But with TikTok’s possible banning, this could be interpreted as a safe leap for the D’Amelio sisters and Addison Rae.
TikTok has been countering political scrutiny ever since Trump going as far as posting campaign ads on Facebook with the tagline: “TikTok is spying on you.” ByteDance then responded by saying Facebook is “taking money for a political ad that attacks a competitor just as it’s preparing to launch a TikTok copycat.” But the administration has yet to ban it on US soil which gives the Beijing-based app time to defend itself.