Competing against YouTube in the area of releasing official music videos of artists around the world, Facebook has announced it will start in the US by premiering the videos of artists like Alejandro Fernandez, J. Balvin, Karol G, Lele Pons, and more.
This week, Facebook will add official music videos of certain artists that will allow users to watch and share their music through their platform. So far, Google’s YouTube has been leading in this area, but Facebook’s newest feature might be a good attempt for the future of the social networking site, even help upcoming new musicians in promoting their music.
In the coming weeks, exclusive content from artists like Sebastian Yatra, Calibre 50, Alejandro Fernandez, J. Balvin, Karol G, and Lele Pons will be up for the public to find and watch on Facebook. Artists can now engage with fans intimately through additional features like the music stickers and custom AR effects, raising funds for a cause through FB stories, and hosting in a Facebook Livestream.
The billion-dollar tech company is also adding the music destination tab in Facebook Watch for easy access. So far, Instagram is not included in the announcement.
Facebook’s Plans for Music
Facebook has been preparing for this moment. After all, full-length music videos on Facebook have to be cut to snippets due to licensing rights – a situation of artists who are signed with major US labels. With the company’s efforts in negotiating with the top music companies in the US like Sony Music Entertainment, Universal Music Group, and Warner Music Group for video rights, Facebook is surely trying to top what YouTube has been excelling in for years.
Facebook is also partnering with companies in India – where the company already has licensing deals with Zee Music Company, T-Series Music, Saregama, and others – and Thailand. The tech giant is planning to build a foundation of a music video experience for its users in India. This means it is also up against companies that also provide music videos like Gaana, JioSaavn, and Hungama.
One of Facebook’s attempts in making music available through its platform is through the use of music stickers on stories, adding songs on profiles, and additional creative tools like Lip Sync Live and Lyrics on Instagram.
For musicians and other creators, the use of “stars” has been a good start in which a performer can even earn tips when they receive it. Facebook is also planning to introduce paid livestreams designed for artists to monetize on performances during the pandemic.