Logging in repeatedly just to read the articles is a common problem for those who subscribe to several news publishers.
Luckily, Facebook has recently offered a test on its new feature that can solve the frequent log in problems.
According to Facebook, its goal is to “help publishers deepen their relationships with subscribers." It also added that the feature is to "provide a better news consumption experience on Facebook," as well.
Facebook believes that it would be easier if the accounts of users in various news publishers are linked to the platform. The feature will cut the repetitive logging-in to another website whenever users want to read the full article found on Facebook.
The proposed new feature by Facebook prompts to invite users to link their news subscription account to Facebook. If the user chose to bind their accounts, frequent log in on the publisher’s website next time they browse for news will be lessened.
The company started the trial in June with the participation of several publishers, including the Atlanta Journal-Constitution, The Atlantic, and Winnipeg Free Press. Facebook says that those publishers who participated gains 111 percent more clicks for its articles.
Winnipeg Free Press acknowledged the effort of the social media giant by saying that they expect Facebook to help them build a long and frequent engagement with their customers.
Other than the mentioned publishers, Facebook states on its latest blog posts that it will add partners to widen its feature’s range. It also added that the company is working actively to find a suitable approach that would let subscribers “to directly initiate the account linking process on the publisher website.”
The test was currently held in the U.S., but the company mentioned that it would expand the feature to other countries. However, Facebook did not set an absolute time frame, saying that it would be within six months to a year.