With the goal of implementing a more direct connection with its users, Amazon announced that Alexa will soon be able to launch Android and iOS apps by just using voice commands.
Some of Amazon’s Alexa’s useful commands include setting a recurring alarm, identifying unknown music you probably heard somewhere and fell in love with immediately, and even send your donation to a charity. Now Amazon is adding one more feature to that list: using voice commands to launch Android and iOS apps, hoping it can compete equally against Google’s Assistant and Apple’s Siri. “Alexa for Apps,” (the name of the feature) has been launched in the preview form today.
One example Amazon provided is Alexa being able to launch TikTok hands-free and command it to start a recording. Another example is Alexa launching Twitter to search for a hashtag. Amazon is launching the preview to make it more available as a beta before it can be ready for consumers.
On Wednesday, the video “Meditate with Alexa” was released, providing users the option of using the tech to enable Headspace, the meditation app created to help people sleep and of course, meditate.
Aside from using Alexa to launch the InspireMe app, the tech can also be used to help a user find the most recommended podcast and play an audiobook. According to Amazon, 31 new features will be soon available.