Amazon’s Twitch Prime will be called Prime Gaming with the promises that users can still get the same benefits, including exclusive in-game monthly items and Twitch subscription that can be given to a favorite gaming streamer.
Amazon continues to commit to gaming by rebranding its subsidiary, Twitch Prime. The service, which was launched 9 years ago, is now sitting more logically with the digital contents included with an Amazon Prime subscription, like premium deliveries.
Twitch Prime has been used by many gamers trying to build an audience while playing and viewers who have the power to support them with their streams. The service has also been providing in-game loots that users can share to their communities, extensions, and free monthly downloads among other benefits. Amazon has not yet given an official statement over the rebranding.
There is also a circulating rumor that Amazon will enter the cloud gaming ring soon with the possibility of launching its own cloud gaming service.
Amazon Under Pressure from WarnerMedia
On the other hand, WarnerMedia’s CEO seems to be pressuring Amazon to carry HBO Max soon, hoping Amazon would agree on doing so by the holidays. Jason Kilar who took the job of becoming WarnerMedia’s CEO on May 1st told Bloomberg that he has been very happy with HBO Max so far, confident that the new streaming service will only take weeks to get a million subscribers.
Kilar refused to provide the exact reasons as to why the disputes between his company and Amazon haven’t been resolved yet but insists that Amazon has to put HBO Max on its devices by the time the holidays arrive. Either way, customers will always find an alternative and Google Chromecast and Apple TV were named, considering HBO Max is already available in those services.
Amazon and Roku reportedly want additional control over HBO Max’s distribution and have disagreements over the percentage Amazon would get from every HBO Max subscriber.