Ever since the pandemic, shopping online made it easier for everyone. It also, in a way, save lives because people are shopping inside the safety of their homes.
There have been various platforms for online shopping. Now, Instagram levels up their shopping features to make it easier for users.
Instagram slowly integrated shopping features in 2018, as they’ve allowed users to tag products within their creative photographs and videos. Then, purchasing products in the Instagram app has been added since last year.
Today, Instagram launched a dedicated page for shopping under the Explore tab. The purpose is to highlight the products from most loved creators and brands that can actually be purchased. Adding to that is the personalized recommendations for the products you opt to buy.
Moreover, is the updated payment feature which Facebook Pay will be integrated to make payment easy. Facebook Pay can be used for purchasing and for donations. These features are not yet out but already announced by the company previously.
Convenience is one word to describe Instagram’s new shop features. Before the update, payment is one of the major struggles of buyers, re-entering the contact information, and exiting the app is time-consuming. But, with Instagram’s Shop new feature, the payment was made more accessible. It is because of the Facebook Pay that is integrated into Instagram’s new Shop is an excellent way to start.
Browsing products on Instagram would be more accessible too. The products are categorized, from beauty products, home decor, clothes, and many other items that you can filter in the Shop tab. Looking for the preferred items would be easier because of this categorization features.
The availability of Instagram’s Shop tab will be first utilized in the US. Facebook Pay will be the mode of payment for US users. However, Instagram will also allow businesses to use their own checkout feature, although there will be a selling fee.
User experience will undoubtedly improve, especially when purchasing from Instagram. The platform is slowly evolving to cope with user’s needs, most notably during times like this pandemic.