A few weeks ago, TikTok suffered from a major downfall as it was scrutinized by other countries of being used as a propaganda tool of the Chinese government. Recently, the short video app was banned in India and 58 different apps. The U.S government as well was reportedly planning to ban the app in the State.
These recent events have created an opportunity for other big app producers such as Facebook to compete with the 4th most downloaded app. NBC reported that Facebook is planning to launch Instagram Reels in more than 50 countries, including the U.S. Facebook is said to be working on this project for over a year.
Earlier this month, after the banning of TikTok in India, Instagram shortly launched its short video feature called Reels. They also tested Reels in several countries such as Germany, France, and Brazil. In a matter of weeks, the Instagram Reels will be launched according to Facebook’s spokesperson.
The new feature of Instagram enables users to create a 15 seconds video content that can be accompanied by music or audio similar to TikTok. Users can also edit the speed of their video and use the countdown timer for a better experience. There will be a new icon for the users to access the Reel at the bottom of their Instagram’s screen.
Other rivals of Tiktok have already gained popularity rise after the suspected allegations to the app by other countries such as these similar video apps like Dubsmash, Triller, Byte, and Likee. These similar apps to TikTok and Instagram Reels will most likely gain benefits if TikTok will get banned in the U.S.
There is no exact date about the launch of Reel; however, the Spokesperson of Facebook said that it could be in early August.
“We’re excited to bring Reels to more countries, including the U.S, in early August,” said the spokesperson.
“The community in our test countries has shown so much creativity in short-form video, and we’ve heard from creators and people around the world that they’re eager to get started as well,” added by the spokesperson. nd people around the world that they’re eager to get started as well,” added by the spokesperson.