The company is aware that the pandemic has made social media the main platforms used to aid most people’s needs. Pages are essential for those who run online businesses. As well as the influencers who need to connect with the community.
In the test, Facebook provided a new design wherein the interface is easier to navigate. They also improved readability and the page have a much cleaner layout. They have tested this feature with various famous personalities and influencers. Mostly are celebrities, content creators, and authors.
Another essential feature that is part of the new design testing is the removal of the Like Button in Pages. Facebook will replace it with the Follow button and follower counts beside it. In this way, the interface of Facebook pages will look simple and pleasant to the eyes of the visitors. Even the bio, posts, and information on the page will be easier to view.
The removal of the Like button and replacing it with the follow button instead is kind of a good idea for creators. According to Techcrunch, the significant change will help creators know if their pages are reaching authentic followers.
In the present feature of Pages, you can like the page and automatically followed the page. However, there are some people who 'liked' the pages but later on, they will unfollow the page for some reason.
The ‘likes’ on the page are not an indication that the page is really reaching authentic viewers and followers. The follower counts will be helpful since creators can monitor whether their pages are doing great or not.
One more thing if this update will be rolled out, there will be a management tab. In the tab, the manager of the page can easily switch from their Facebook page to their profile. If they want to comment as the page creator or as their personal account, they can easily do that with the help of the management side.
The update is quite cool and interesting, but, there is still no news about when it will be rolled out since Facebook is still testing it. Wishing that the testing will be successful might help, though.