The year 2020 is not for the Chinese owned app, TikTok, as it experienced several lumps dealing with controversies. One of the major struggles it has faced in late June is the banning of the short-video app in India, which holds its 200 million users.
However, TikTok’s owner ByteDance has not given up its 2,000 employees in India yet. The Chinese giant is reported to be negotiating with Reliance Industries Limited to revert the fate of the famous app. Sources said that the negotiation between the Bytedance and Reliance had not reached a deal yet since the two companies began communicating.
Reliance is owned by the richest man in India, Mukesh Ambani, who holds the operation of Jio Platforms, which is growing fast. Just this year, the telecom venture has gained the trust of several investors, such as Facebook, Google, and 11 others.
It would be a huge relief for the Chinese company if ever the deal becomes complete since Bytedance has been struggling to hold significant employees as well.
Bytedance policy head, Rohan Mishra, along with other executives who have left the company behind as problems keep on arising. The deal between Reliance might help the company regain its lost revenues during the fallout and keep its employees.
The company is not only dealing with India but also other countries such as Japan and the United States. Allegations were thrown at the company and its app to be stealing and prying on each country's data. Although Bytedance explained its non-connection with the Chinese political tensions, countries such as the U.S have banned the app in doing business within the States.
Bytedance is supposed to sell several markets to Microsoft to keep its operation in the U.S. markets. However, the Trump government is not in favor of the negotiation with the Chinese app. The U.S government still holds speculations that the company and the app were both used as propaganda tools of the Chinese government.
In response to the action taken by Trump, the Chinese company sent an appeal to challenge the decision of the government.
In times of Bytedance’s struggles, competitors are taking advantage of it, since the Chinese owned video app became very popular around the world and has hit 2 billion downloads. The app's biggest rival, Facebook, had launched its similar app feature on Instagram, calling it Reels.
If the ban issued in the U.S would not be lifted, one of the similar apps, Triller, will be thriving to catch the million TikTok American users.