100 days before the November 2020 Election, former Michelle Obama launched a national voter registration drive to make ‘everyone understands the importance of their voice and their vote.’
In a 2-minute upbeat video posted on When we all Vote Youtube channel, she encouraged all Americans to participate in the upcoming election as she considered it as an important tool for the future of the country. Michelle partnered with a nonpartisan organization When we all Vote to produce the video. The content of the video pushed everyone, especially the young voters, to register and be involved in the November 2020 election. The organization, which Obama co-chaired, in late September, will hold a “Week of Action” to prepare volunteers and to urge more young voters to register.
When we all vote has been active in mobilizing young voters by teaming up with various voter registration organizations like Rock The Vote and Voto Latino, to name a few, and youth-led initiatives in students' communities. The pandemic may have strong restrictions on gatherings which may hamper other to register and hold registration drives, the organization implemented a digital voter registration techniques to use before the election comes and supported mail-in voting to address any pandemic-related problems that may arise on the election day itself.
In a CNN interview, former senior adviser to President Barack Obama and board member of When We All Vote, Valerie Jarrett said that the young people's involvement is a “huge swath of the electorate.” She added that young registered voters could have a tremendous impact on the outcome of not just the presidential race, but both congressional races and local elections.