The hashtags #BoycottGoya and #Goyaway became a trend after its CEO, Robert Unanue, expressed his support for Donald Trump saying: “We’re all truly blessed […] to have a leader like President Trump.” The campaign to boycott the famous distributor of “authentic Latino food and recipes” followed.
On July 9, President Donald Trump and Robert Unanue held a meeting at the White House to announce the company’s decision to donate a million pounds of food and one million cans of chickpeas to food banks in the US, under the Hispanic Property Initiative. Along with the announcement, Unanue conveyed to the public how “blessed” the country is for Trump’s leadership.
The CEO, who also described Trump as a “builder,” declined to withdraw his statement despite the backlash saying the boycott is a “suppression of speech.” “So, you’re allowed to talk good or to praise one president [Obama], but you’re not allowed […] to aid in economic and educational prosperity? And you make a positive comment and all of a sudden, it is not acceptable?” He also added that he did not decline Obama’s invitation during his term and so he did not decline Trump’s as well.
Trump has a winning streak when it comes to vilifying immigrants which is why many repeating customers of Goya Foods did not see the good in any of Unanue’s praise towards Trump. Celebrities and critics have expressed their dismay on the company and one comment from Lin-Manuel Miranda on Twitter said: “We learned to bake bread in this pandemic, we can learn to make our own adobo con pimiento. Bye.”