Almost 30,000 mobile applications, majority of which were games, were taken down by Apple from their China app store last August 1. The deletion was done at a rate of about 2,000 apps every minute. Most apps that were taken down were free gaming apps.
Licensing issues are said to be the reason for the mass app purge. Many apps were allowed in the online store without going through appropriate licensure regulations. China’s cyber rules regarding game development have become more strict and “will evaluate whether certain games abide by the social values that China holds dear.” The government reserves the right to refuse approval to any application that violates their policies and displays indecent examples.
Chinese app developers were already warned by the Apple company prior to the deletion to license their software, present a license number, and notify Apple’s app review management. Judging by the action, it would seem as though there was not much of compliance done.
More than 2,500 apps have been removed in early July as well, affecting apps developed by Zynga and Supercell. Seeking approval for apps that want to integrate in-app purchases take a long time, and is something that is dreaded by developers, albeit being a requirement.