Samsung is well known to be the number one smartphone manufacturer globally in terms of its products sold. However, its position as being the top phone manufacturer in Southeast Asia has been challenged by OPPO.
In the second quarter of this year, Oppo has garnered a 20.3 percent market share. The Chinese manufacturer also claimed the top position of gaining the highest share on the Q2 earnings call in Southeast Asia. In that case, Oppo snatched the spot to Samsung, which landed on the second spot averaging 19.5 percent market share.
Although Chinese companies are the center of most allegations and issues this 2020, most of them still got all four positions within the top 5 spotlights among smartphone manufacturers in Southeast Asia.
The third in the top list is Vivo garnering 17.9 percent market share, followed by a 14 percent total – Xiaomi, and Realme averaging with 12.8 percent.
It is not the first time when Oppo challenged the number one South Korean manufacturer in the Southeast Asian market. In 2019, Oppo showed what it got and dethroned Samsung in the years' last quarter. However, Samsung maneuvered back to its old position with a lead of only 0.2 percent in the first quarter of 2020.
The South Korean giant has been luring people to its high quality and pricy gadgets and smartphones. However, due to the pandemic, tables have turned around for Samsung.
In times like this, people focused more on spending their money on essential goods and buy a budget-friendly phone, which Oppo took advantage of, achieved the top position, and beat Samsung.
Furthermore, the Southeast Asian market showed the effect of the pandemic as its shipment of units dropped to 22 percent to 24 million units in the second quarter of 2020 year-on-year. Despite the decline in the market, Samsung still holds the position of being in the world's top in terms of shipments.