Over the years, electric autonomous vehicle (EAV) manufacturer Tesla has made its move to slowly inching itself towards its ultimate goal of harmonizing solar energy to its whole product ecosystem and recent reports suggest that they are getting closer to it more than ever.
Key to knowing of what Elon Musk, tech mogul and businessman, has in store for Tesla and its solar energy ambitions is being able to retrace one’s steps – almost five years from now. It was 2016 when he, by using SpaceX, another company of his, to buy SolarCity. It has been speculated that the purchase was made at an inflated price, a secret scheming bailout program intended to save Musk’s cousin’s company, Lyndon and Peter Rive. This eventually led to a class-action lawsuit that was filed in 2019 at a time when the company was being sued by Walmart due to solar panels acquired from his company catching fire.
It seems that the company’s solar ambitions had a really rough start.
Tesla had presented in the past on how their consumers can be energy efficient with the use of SolarCity panels and installing them on their cars. This was done years before Tesla officially bought the company.
Musk’s automotive company shows good potential in its entry on the solar energy industry due to the existing capabilities and technology they employ on their current product lineup. A crystal clear example is the company’s outstanding use of an efficient car battery storage unit which lets consumers use their EAVs smoothly and efficiently.
With that in mind, the company has changed strategies on how they market solar energy and how they can subtly incorporate it on their profile.
For starters, on the Tesla website, on its homepage, in particular, solar energy is prominently displayed to capture the attention of site visitors right away. They made the process of applying simple and even increased the customer’s referral fee and whatnot.
This is an exciting time for Tesla and its future endeavors on this technology. Keep subscribed now to be updated on the company’s latest news.