Even though Tesla already dominates not just the EV industry, but the automotive industry as a whole, the company is not expected to slow down on working on future product innovations. The ‘big boys’ aren’t getting any closer to achieving even half of what Tesla has done in the revolution of the electric vehicle industry.
Torque News reporter Guillaume Humbert gives an overview of what Tesla will be up to in the next ten years.
The most probable action that Tesla will take is the improvement of production operations in the Fremont and Shanghai Gigafactories as they begin mass manufacture of Model 3 and Model Y. The factory in Berlin is still undergoing construction but is expected to start conceiving Model Y’s in the middle of next year. Around that time, the Gigafactory in Austin, Texas will be nearly finished. Exponential growth in production volume will be inevitable by 2022.
There will be a surge in deliveries and will even increase as the Cybertruck is released. Elon Musk said that the company may not be able to cater to the massive demand of the Cybertruck in the next three to four years.
Tesla will also be drawing nearer to achieving level five autonomy of their Autopilot feature when their Dojo supercomputer is fully developed and begins training their AI neural network. Musk says that “the FSD improvement will come as a quantum leap, because it’s a fundamental architectural rewrite, not an incremental tweak.” The CEO has high hopes that Dojo will push their pursuit of total autonomy faster and more efficiently.
Tesla is developing a NN training computer called Dojo to process truly vast amounts of video data. It’s a beast! Please consider joining our AI or computer/chip teams if this sounds interesting.— Elon Musk (@elonmusk) August 14, 2020
The only drawback here is that the FSD update might take a little while before reaching other areas because of the difference in road and driving regulations. Driverless transport is not exactly a concept that is accepted with open arms in a lot of places. With its good reputation in China, Tesla may also introduce the low-costing compact car that sparks the roll out Tesla cars in the Asian continent. If more people own Tesla cars, it could mean free advertising for the company via word of mouth.
Speaking of advertising, the company’s group of shareholders proposed a 50-dollar advertising budget per car, which equates to 50 million assuming that the company produces a million cars in one year. The board of directors at Tesla does not agree with it but CEO Elon Musk is open to the idea, even though the company did just fine without spending a single penny for it. A 2019 Forbes report has stated that Tesla has no budget allocated for advertising but is performing just as well as the high-end car brands that take out a big part of their budget for digital ads.
Tesla will also be manufacturing their own batteries in the building that is currently being built near the Fremont factory - under the project name Roadrunner. With this, the cost of outsourcing batteries for their EVs will be significantly lessened and in turn, result in the lowering of the overall price of the car.
One of the potential highlights of the upcoming years will be the Tesla Roadster. With the top speed of up to 250 mph, and a 620-mile range, the supercar was originally set to be released in 2020 but Musk set it aside temporarily and diverted his attention to other projects such as the Cybertruck and Semi first. The Roadster may not be available until 2022.
Electric planes may also be part of Tesla’s plans for the next decade after Elon Musk put a time stamp on a query about the electric flight.
400 Wh/kg *with* high cycle life, produced in volume (not just a lab) is not far. Probably 3 to 4 years.— Elon Musk (@elonmusk) August 24, 2020
Supercharging stations for Tesla may be expanded to be more inclusive and cater not just Tesla EVs but other brands as well since Elon Musk has previously stated that he does not plan on competing with other makers. Instead, he wants to help in hastening the world’s transition to sustainable living. More features may be integrated into the future Tesla models like streaming apps and other forms of in-vehicle entertainment.
These are just a few things that Tesla will most likely be up to in the next few years. There are a definitely lot more projects that the company is working on that we may not be aware of yet since Elon Musk is a man of surprises. It is common knowledge that Tesla is performing incredibly well in all aspects of its business: achieving EV market dominance, developments in the solar energy industry, and even in the stock market.