The Chinese citizens surely missed going to movie theaters. As soon as the cinemas were permitted to re-open amidst the lockdown, movies earned millions of dollars in box office led by the Harry Potter and the Sorcerer's Stone re-released.
Since the pandemic, most of the theater houses are forced to close their businesses that resulted in a huge market loss. It was just four weeks ago when cinemas are allowed to operate again in China.
In times like this, people are still in doubt to see movies in theaters, so business owners needed a reliable strategy to encourage profit once more.
One of their cards is re-releasing timeless movies such as J.K Rowling’s Harry Potter series and other box office hit film. Theaters have made it work by making the Harry Potter and the Sorcerer's Stone available into 3D and 4k screens.
Harry Potter fans in China swarmed over 16,000 cinemas that offer the fantasy movie in 3D and 4K, which led it to $1 billion box office profit worldwide. In three days alone, Harry Potter and the Sorcerer’s Stone garnered $13 million, including the $2.9 million hits in 594 IMAX screens.
The 19-year-old fantasy-themed movie was the second amongst the series, which have reached the $1 billion box office profit, taking after the Harry Potter and the Deathly Hallows – Part 2. The entire magical series of Harry Potter has grossed for over $7.77 billion, which has made its director and producers proud.
“We are thrilled to see Harry Potter and the Sorcerer’s Stone delight a new generation of audiences. The popularity of the film with moviegoers in China, who are discovering it for the first time, proves that the appeal of these stories is truly timeless and universal,” the president of Warner Bros Pictures, Andrew Cripps, said today.
The film was based on the well-known novelist J.K. Rowling, which was directed by Chris Columbus along with Steve Kloves’ screenplay. David Heyman led the production of the series with Columbus and the executive producers, namely Mark Radcliffe, Michael Barnathan, and Duncan Henderson.