Sometimes we sit in the corner of our favorite local shops thinking about how the cup of joe we’re drinking came into our hands, the process of coffee beans, and what it went through along its way to our cups. Well, Starbucks heard your thoughts.
The well-known coffee shop will be rolling out on Tuesday, a feature wherein consumers can track the origin of the coffee beans using a code on the bags. Consumers will be able to know the place where the beans were harvested, roasted, and processed. They can also access brewing tips from baristas, said Michelle Burns, a senior executive of the company. On the other hand, farmers will also be given a reverse code to track down their products.
Starbucks has been collecting their coffee data for almost 20 years. The blockchain technology powered by Microsoft Corp. will allow the coffee shop to share the data they have collected.
“We have been able to trace every coffee we buy from every farm for almost two decades, that allowed us to have the foundation now to build a user-friendly, consumer-driven tool that certainly provides that trust and confidence to our customers that we know where all of our coffee comes from,” Burns said.
Farmers usually don’t know where their produce went after harvesting it. The tool launched by Starbucks will give them access as well as to the where the coffee beans end up. Farmers can trace their products through a website using the code that they can input manually. It does not require the farmers to have their camera or phone since they can input the code on any computer.
However, if you’ll buy a cup of coffee now, the tool is not yet incorporated since it is applicable per bags of coffee beans, and it is not also available yet, outside the licensed store. So, we still need to wait whether the company would expand it or not.
Our generation today has been curious about the origin of the food we eat. And, admit it or not, the thought of ‘where your coffee came from’ popped out in your head once. Now that the largest coffee chain has innovated such a tool, your curious mind will be fed up not only with caffeine but also with some coffee knowledge.