If you are ever to choose between a soda and coffee, why don’t you pick both? That’s what the Coca-Cola company has chosen, combining the two most consumed beverages in the world, other than water, of course.
Coca-Cola announced that it will launch an innovation of the cola beverage in the U.S in the coming year. Oh yes, 2021 will be full of caffeine for America. Could it be more caffeinated?
As reported on CNN, it will be called “Coca-Cola With Coffee” which is a combination of coke and a Brazilian coffee. The company even makes it into three flavors such as Vanilla, Caramel, and Dark Blend for you to try in the morning, noon, and till night.
The new beverage will come into 12-ounce cans containing caffeine of 69 milligrams per can. It will be twice the regular coke, which has 34 milligrams. However, the caffeine of the “Coca-cola With Coffee” has lower caffeine content than a usual coffee in most products sold in your local stores.
The vice president of Coca-Cola Trademark in North America, Jaideep Kibe, told TODAY Food that the beverage is “truly a unique hybrid innovation that will pioneer a new category we’re calling refreshment coffee.” He also added that the new product is “meant to be tried” because, “when you take that first sip, you realize there’s nothing quite like it. It sips like a Coke and finishes like a coffee.”
An innovation of such a beverage combination is not new to the company. Coca-Cola has tried making a similar concept in 2016, where they have launched a soda of coffee flavor. They called it the Coca-Cola Blak, but it did not hit the right taste buds of the consumers and decided to wait for another time.
According to the statement of the soda giant to TODAY Food, "Coca-Cola With Coffee" was already tested and sold to international markets such as Brazil, Turkey, Italy, and Japan. And now that the company is confident enough to bring the coffee-cola drink to the U.S., they will try to hit the right taste buds.
“We’re excited to bring Coca-Cola With Coffee to the United States and apply learnings from so many markets that have gotten us to where we are today,” said Javier Meza, the chief marketing officer of the sparkling beverage portfolio for The Coca-Cola Company.